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Saudi vs Dubai: The New Land of Opportunity?

  • Writer: Joe Woodhouse
    Joe Woodhouse
  • Aug 19
  • 1 min read

Updated: Aug 19

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Saudi Arabia is a country I know well. For years I’ve been flying in and out to meet

clients, but it’s only been open to tourism since 2018.


Since then, it’s tried to reinvent itself as the home of sport. Boxing, WWE, UFC,

Formula 1, golf… They’ve written eye‑watering cheques to host it all. They’ve got

endless cash, and Crown Prince Mohammed bin Salman’s “Vision 2030” has

transformed the country beyond recognition. They’re even carving a smart city out of

a mountain the size of Belgium.


And now that foreigners and even non‑residents can buy property there, Saudi is

telling the world it’s open for business.


But here’s the question:


• Is Saudi the new land of opportunity, or just the latest shiny object?

• How long will it really take to catch up, let alone overtake Dubai as the Middle

East’s expat capital?

• Are the rules of the game clear, or are you betting on a giant experiment?


Don’t let FOMO dictate your investment strategy. The glitz is impressive, but markets

need time to mature, and legal frameworks need to settle. If you’re tempted to jump in

because everyone else is talking about it, take a breath, do your research and speak

with someone who understands the region.

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