Cutting
Through The Noise
Father, Husband, Financial Planner.
A big part of any plan is the desired result. If you don't know the target, how are you going to hit it?
Joe Woodhouse
In June 2018, our twin boys, Henry and Jasper, came into the world—and everything changed.
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Even with years in the finance industry under my belt, I found myself asking the same questions most new parents do:
Are we doing the right thing? Are we covered? Are we building something that lasts?
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I searched online for answers—but everything I found was either buried in jargon, pushing a sales pitch, or totally out of touch with real life.
No clarity. No straight-talking guidance. And definitely no content built for families like mine.
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So I built it myself.
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Family Wealth 101 was born out of that frustration, my way of sharing what I’ve learned from nearly two decades in finance, a decade living abroad, and raising three kids (including our daughter, Aubree, who joined the gang in 2021).
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Today, with over 1,500 videos shared and almost 60,000 people following along, the mission’s still the same:
To help families make smarter decisions with their money.
No fluff. No jargon. Just honest, practical advice that actually helps.
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I’m a dad first. A planner second.
And everything I create is rooted in that balance—family, finance, and the realities of life in between.
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Whether it’s short videos, diagrams, stories, or deep dives - you’ll find content here that’s designed to educate, relate, and maybe even entertain you along the way.
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Let’s make your money work for your family—not the other way around.



BOOK A 15 MINUTE DISCOVERY CALL
I create these videos and blogs to share free, no-fluff advice on how to protect your family’s financial future.
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But let’s be real—proper financial planning isn’t one-size-fits-all. It needs to be tailored.
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If you’re wondering whether I can help you personally, use the link below to book a free 15-minute discovery call with me. No pressure—just a quick chat to see if there’s a fit.