
Joe Woodhouse
Father, Husband, Financial Planner.
In June 2018, our twin boys, Henry and Jasper, arrived and life flipped overnight. Three years later, their little sister Aubree joined the chaos, and our world shifted again.
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Even after nearly two decades in finance, I found myself asking: Are we doing enough? Are we protected? Are we building the right kind of future for them?
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I turned to Google and found a wall of sales pages, jargon, and financial nonsense. No straight answers.
No real guidance. Just noise.
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That’s why I started Family Wealth 101.
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It’s not just a platform. It’s a mission to help families, especially expats, make smarter, clearer financial decisions. No fluff. No fear tactics. Just real, practical advice that actually helps.
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Because building wealth isn’t about being clever with numbers. It’s about giving your family options, freedom, and peace of mind for years to come.
