
Joe Woodhouse
Father, Husband, Financial Planner.
In June 2018, our twin boys, Henry and Jasper, arrived and life flipped overnight. Three years later, their little sister Aubree joined the chaos, and our world shifted again.
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Even after nearly two decades in finance, I found myself asking: Are we doing enough? Are we protected? Are we building the right kind of future for them?
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I turned to Google and found a wall of sales pages, jargon, and financial nonsense. No straight answers.
No real guidance. Just noise.
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That’s why I started Family Wealth 101.
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It’s not just a platform. It’s a mission to help families, especially expats, make smarter, clearer financial decisions. No fluff. No fear tactics. Just real, practical advice that actually helps.
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Because building wealth isn’t about being clever with numbers. It’s about giving your family options, freedom, and peace of mind for years to come.

BOOK A 15 MINUTE DISCOVERY CALL
I create these videos and blogs to share free, no-fluff advice on how to protect your family’s financial future.
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But let’s be real—proper financial planning isn’t one-size-fits-all. It needs to be tailored.
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If you’re wondering whether I can help you personally, use the link below to book a free 15-minute discovery call with me. No pressure—just a quick chat to see if there’s a fit.
What People Say
"Joe has been a great help to me and my family, helping us to organise and plan our investments to meet our financial goals.
Joe is dedicated and completely focused on his clients and works incredibly hard to make financial matters and investment options understandable to a layperson. Joe's transparency and matter-of-fact approach helps to give me the utmost confidence in him.
I recommend Joe in the highest possible terms."
Chris Hannan
Human Resources at
Saudi Aramco
Joe is an excellent financial advisor. Whilst previous advisors I've had have spent far too much time on social events, Joe concentrates on growing our portfolio and providing excellent, informative and timely advice.
He has always made time for clients and goes above and beyond to meet in person to discuss the changing market situations and options for the future.
Most of all, he maximizes financial growth without pushing additional unnecessary products, which is sadly all too common in this field.
This is a guy for the long run, and I heartily recommend him to any potential investors